Monday, 7 May 2018

Music Video:Childish Gambino - This Is America

Donald Glover (aka Childish Gambino) has struck a nerve in the US with the release of
the video for his new song, This is America.

The song serves as a commentary on the condition of black people in America and
American culture as a whole in 2018. This concept is represented clearly in the
video, along with the fact that the problems that Americans think they can
ignore eventually catch up to them.

The stark contrast between the happy, carefree chorus and the dark, aggressive
verses highlights the way the black experience is perceived in popular culture
versus reality. This contrast can also allude to the cyclical shifts in mood in
America whenever there is a shooting – one second, the entire nation is in an
uproar, but the next, they are happy and unconcerned, placated by vapid pop
culture trends, and the cycle persists.

Glover’s credentials as an artist have moved into the realm of musical legitimacy by the
sheer force of his own creative agency.

“This is America (skrrt, skrrt, woo)
Don't catch you slippin' up (ayy)
Look at how I'm livin' now
Police be trippin' now (woo)
Yeah, this is America (woo, ayy)
Guns in my area (word, my area)
I got the strap (ayy, ayy)
I gotta carry 'em…”

The song is Glover’s first single since 2017, when he released Terrified from his album Awaken, My Love.

Social media exploded with reactions applauding Glover for his creativity.

Milkflow/HipHop Culture
IG: @milkflow @flowrishingwomen 
Twitter: @milkflows

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